Posts
Hindustan Unilever to rename 45-year-old brand Fair & Lovely
Hindustan Unilever to rename 45-year-old brand Fair & Lovely
new Delhi. The big FMCG company HUL (Hindustan Unilever) plans to rename its brand Fair and Lovely. In a statement issued by the company, it has been said that the new brand name will be launched after all the approvals. The company has said to remove the word Fair from Fair & Lovely. The upcoming Fair & Lovely brand in the new avatar will be more focused on the representation of women with different skin tones.
Fair & Lovely started 45 years ago - In 1975, Hindustan Unilever launched a fairing cream called "Fair & Lovely". "Fair and Lovely" holds 50-70 per cent of the market for white cream in the country. "Fair and Lovely" entered the 2000 crore club in the year 2016, which shows that fairness creams are sold in India.
Recently, the news agency Reuters had told that Unilever is preparing to change the marketing of skin lightening cream in South Asia. Because social media and other JagExperts say that this decision will be tense for the company. Because this will affect sales. With this move, the company's sales may fall in the coming days. Hence, it will also have a negative effect on income. However, in the long term, this decision will work in the interest of the company.
But there is a protest against blonding cream.
new Delhi. The big FMCG company HUL (Hindustan Unilever) plans to rename its brand Fair and Lovely. In a statement issued by the company, it has been said that the new brand name will be launched after all the approvals. The company has said to remove the word Fair from Fair & Lovely. The upcoming Fair & Lovely brand in the new avatar will be more focused on the representation of women with different skin tones.
Fair & Lovely started 45 years ago - In 1975, Hindustan Unilever launched a fairing cream called "Fair & Lovely". "Fair and Lovely" holds 50-70 per cent of the market for white cream in the country. "Fair and Lovely" entered the 2000 crore club in the year 2016, which shows that fairness creams are sold in India.
Recently, the news agency Reuters had told that Unilever is preparing to change the marketing of skin lightening cream in South Asia. Because social media and other JagExperts say that this decision will be tense for the company. Because this will affect sales. With this move, the company's sales may fall in the coming days. Hence, it will also have a negative effect on income. However, in the long term, this decision will work in the interest of the company.
But there is a protest against blonding cream.
No comments:
If you have any doubts, please let me know.